Anthropia — Strategic Consulting

Delivered in 10 business days

RESEARCH

ETHNOGRAPHIC MARKET STUDY

How your consumer really thinks, feels, and decides — through the cultural, symbolic, and emotional layers that drive real behavior.

From $800

DIGITAL ETHNOGRAPHY & ONLINE COMMUNITY ANALYSIS

What your consumers say to each other when no one from your brand is in the room. Reddit, forums, niche communities — analyzed with academic rigor.

From $800

CONSUMER LANGUAGE MAPPING

The exact words and metaphors your consumers use to describe their problems and desires — the foundation of any campaign or product that actually lands.

From $750

COMPETITIVE INTELLIGENCE

What your competitors are doing that you haven't seen yet — mapped with cultural depth, not just feature comparison.

From $700

CONSUMER TREND RESEARCH

What's emerging in your market before it goes mainstream — with a 12 to 24 month horizon and a cultural reading of weak signals.

From $750

PERSONA MAPPING

Who your customer really is — values, fears, desires, and cultural logic. Not just demographics, but the identity driving every purchase decision.

From $750

LAUNCH INTELLIGENCE

Cultural validation before you invest. Pre-launch research that tells you how your product or campaign will land — and what needs to change before it does.

From $800

Start a project →

HOW IT WORKS

BRIEF

You share your business context, key questions, and what decision this research needs to support. No long intake forms.

RESEARCH

We go deep into your market, your consumer, and your cultural context using ethnographic methodology and rigorous analysis.

CLARITY

You receive a full PDF report and executive slide deck within 10 business days. Insight you can act on immediately.

Academic rigor at business speed

Sample Report

See what a research report looks like

An example of our market research using an ethnographic approach. Here you will find a sample of our analytical structure, the level of investigative depth, and the type of insight capable of transforming how brands make decisions.

Download sample report →

Case Studies

Retail · Brazil

Why loyal customers were quietly leaving

A major retail brand had stable NPS scores but rising churn. Ethnographic research revealed customers weren't dissatisfied — they felt invisible. The brand had stopped seeing them. Repositioning the loyalty program around recognition, not rewards, reversed the trend within two quarters.

Energy · Brazil

The customer who didn't want a relationship

An energy company invested heavily in customer experience improvements but satisfaction scores didn't move. Digital ethnography revealed the core insight: customers didn't want engagement — they wanted invisibility. The entire CX strategy was reframed around that finding.

Financial Services · Brazil

The language gap between a bank and its customers

Consumer language mapping revealed that customers described financial security in deeply emotional terms (protection, dignity, being taken seriously) while the bank communicated in purely functional language. Aligning brand tone to consumer vocabulary increased campaign engagement significantly.

Health & Wellness · Digital

What online communities reveal that surveys never could

Digital ethnography across wellness forums uncovered that the real purchase driver wasn't efficacy — it was the desire to be believed. Consumers weren't buying a product; they were buying validation. The insight reframed positioning from functional claims to identity-based communication.

ABOUT

Ludmila Alcuri

PhD

Ethnographic researcher and consumer intelligence strategist with over 12 years of applied experience across retail, fashion, financial services, and energy. With a PhD in Social History from EHESS Paris and UFES Brazil, and degrees in Arts, Marketing, and History, my work sits at the rare intersection of academic rigor and applied business intelligence.

Past clients include C&A, O Boticário, Bradesco, EDP, Marista, and others across Brazil and Europe.

I founded ANTHROPIA on a simple premise: the most important things your consumers think and feel about your brand are never captured in a survey.

The spearhead — humanity's first precision instrument — is our symbol. Because understanding people has always been the oldest and most essential skill.